As the lead graphic designer for Pet Supplies Plus' acquired pet retail and grooming business, Wag N' Wash, I am responsible for designing in-store decor and signage, social media graphics, digital ads, managing elements on the e-commerce website and creating monthly promotional banners. I ensure brand consistency from in-store fixtures to digital assets. I am tasked with execution of the company re-branding and creation in tandem with the Creative Director. I have developed a brand style guide for internal company use and a store decor book for our signage vendor.